The bit of marketing that people forget
Do you monitor your blog/twitter/Facebook stats?
It’s vital you know what’s working and what isn’t if you’re going to use your time on social media productively. I know that this blog is the bit of my platform that sees the most action. That’s why this overdue posting is what I should have been doing instead of hanging out quite so much on Twitter.
This blog has been checked out 72 times this week, and it has 4 new followers, despite me not doing very much. This might be because I visited other blogs (I love visiting blogs!) and commented on them.
I’ve been reading tweets (I love reading tweets!) but failing to contribute. Still, I picked up 3 new followers and tweeted 23 times. I’ve tried to diversify my tweets, although they still have a bit of an academic bias. I suspect academics are my main category of followers, so maybe that’s not so bad – if you want to know why, here’s my day job.
I posted a few times to my Facebook author page, and got a couple of likes for my 1990 youtube indie disco, but there is tumbleweed rolling across the dancefloor. Now that the page is there, it’s not high maintenance, but it’s rather pointless at the moment as a website can provide all the information and more. I’m hoping it will be home to discussions about the book once it’s published (assuming some people buy it!).
I made no effort at all with LinkedIn, and I still don’t ‘get’ it. In return, it made no effort with me.
Ultimately, none of this matters if there is no book. This week (please imagine a small trumpet fanfare) I finished my final ‘does it all hang together?’ read-through of The Syndrome Diaries, so I can now progress to the next stage: formatting it for Amazon.
Last week I mentioned putting together a sheet I could record stats on. Did I do it? Yes I did! That’s where the numbers above are pulled from. They are (ahem) modest, but useful as a picture of what happens if I slack off. That’s a good reason to turn up the activity this week and see how the figures compare.
Do you monitor your author platform? Is there anything you’ve found that surprised you? And do you ‘get’ LinkedIn?